PG Tips

Posted in Store cupboard ingredients by robward

IMG 1103 PG Tips

PG Tips

How can PG Tips advertise that they are so into supporting the Rain Forest Alliance, when only 50% of the Tea is sourced from certified content. I wonder if consumers really realised this, whether would think that PG Tips are really just doing this as a marketing trick?

10 Comments to “PG Tips”

November 20, 2009 at 4:27 pm
robward says:

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If they placed as much emphasis showing that they only source 50%, as they do on the fact that they the fact they are supporting the Rain Forest Alliance, consumers might not think differently.
November 20, 2009 at 4:30 pm
robward says:

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It’s really crazy that they can do this – it’s a bit like saying something is Organic, but in the small print it says, “it’s only Organic, but only for half the time,” Pure marketing spin…
November 25, 2009 at 10:55 am
Neil says:

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sinner
November 25, 2009 at 2:56 pm
sam harle says:

the law should change to only allow such claims if only 100% sourced from certified content and not partly
November 25, 2009 at 3:08 pm
sam harle says:

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the law should change to only allow such claims if only 100% sourced from certified content and not partly – I would not say that they are total sinner because at least they are making an effort to source 50%…they will be total sinners if they were sourcing for example 5%
December 5, 2009 at 3:51 pm
Anonymous says:

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Sorry I disagree on this one, as I think by PG tips using the logo, they have done more for awareness of Rainforest Aliance than anyone else, they do also state the amount they are using.
December 7, 2009 at 3:54 pm
Anonymous says:

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I agree that PG have done a good job on promoting the Rain Forest alliance, however – it has to be wrong that they are only sourcing about 50% of their tea that way and still make such a big deal about it. They could also say:
“50% of our Tea is NOT from rain forest alliance approve plantations.” But I think that’s unlikely!
December 12, 2009 at 7:56 pm
fallowfieldsuk says:

I don’t admire PG Tips for promoting the Rainforet Alliance in this way – a total lack of transparency. Deceiptful too
December 22, 2009 at 11:41 am
Anonymous says:

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They should show the percentage clearly at least, that is deceitful.
April 13, 2010 at 2:29 pm
Anonymous says:

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Why can’t they just be honest? 50% sourced via Rainforest Alliance is better than none.