It’s pay back time for the producers of counterfeit food.
The Honest Food Labelling campaign, is unmasking sinners in the nation’s shopping basket.
Some food producers have been misleading consumers with false and ambiguous descriptions of their food labelling. We want to celebrate food products that use clear and honest labelling on their food packaging.
Whether we want to support small food businesses and farmers or choose authentic foreign products, as consumers we can only make educated choices on what we buy and what we eat if labelling is clear and truthful.
Recently featured on BBC1, Rob Ward – founder of Honest Labelling is interviewed on misleading food labelling issues:
Click on the images below to watch recent BBC1 news footage:
Are you a food producer using clear and honest labelling? Then post your products on the site and spread the word about what you’re doing. If people agree, you could be in the Hall of Fame and be a top 5 Angel.
Here’s to people power. We look forward to hearing from you.
Founder of Honest Labelling.com
I created The Food Marketing Network to offer the food industry a free, simple but focused way to keep up to date and to share ideas and experiences.
More information on the Food Marketing Network and Rob Ward,