e.g. the ingredients for Morello Cherry ‘Natural’ Spread are as follows:

Grape Juice (60%) [Contains Preservative (Sulphur Dioxide)], Morello Cherries (37%), Gelling Agent (Citrus Pectin), Acidity Regulator (Citric Acid)

See http://www.meridianfoods.co.uk/index.asp?ProdRange=Natural&details=10

PG Tips

How can PG Tips advertise that they are so into supporting the Rain Forest Alliance, when only 50% of the Tea is sourced from certified content. I wonder if consumers really realised this, whether would think that PG Tips are really just doing this as a marketing trick?

Look what we have found?

Well done ‘Look What We Have Found,’ clearly identifies the actual the producer of the main ingredient and their story about their farm.

Heniz Farmers Market Three Bean Smaoked Bacon soup

Another ‘Farmers Market’ rip-off from Heniz, trying to look like a regular product from a farmers market, nice little reassuring hand drawing of a pig on the front, I wonder which country supplied this Bacon, certainly not mentioned on the packaging, I wonder why?

Heniz Farmers Market Chicken and Country Vegetable soup

This ‘Farmers Market’ rip-off is pretending to have rural connections. Complete with mocked up, market style writing, the final insult is ‘country’ vegetables, from where else did they think these vegetables came from? Further more, which ‘country’ did they find these vegetables? They decline to tell us this on the packaging…

Baxter's Wiltshire ham & Golden Sweetcorn Chowder soup

The ‘Witshire ham’ ingredient is in-fact ‘Ham, Wiltshire cured’, many consumers are confused when place names are used in describing a product. Some consumer could even think that this ham is from Wiltshire, which it is not.

Baxter's Healthy Tomato Soup

How can they say it is healthy? I am sure it probably a health meal to eat.  To make a claim about health, however, they need to reference it against another product that is directly comparable to this product and explain why they think they is more healthy.