Honest Labelling Mission

Honest Labelling is the place to have your say about misleading food labelling.
Expose the food labelling sinners and celebrate the angels that tell the truth.

Our mission is persuade food producers to use simple and honest labelling to describe their food.

1. Consumers should be able understand what the food is and what it is made out of within 5 seconds.
2. Ingredients named in the product description should have the place where it was grown or reared, easily read on the front of the packaging. eg. Pork Pies, 100% British reared Pork.
3. A place used in the description of the food should be obvious on the front of the packaging whether it was made from that region, or not. eg Cornish Pasty, made in Cornwall.
4. Methods of food preparation, should clearly explain that it is a cooking technique not a place. eg.. Cooked Ham, ‘Wiltshire’ cured. Not ‘Wiltshire Ham.’
5. Words that are used to imply a higher quality, such as ‘traditional’, or ‘home style’, or ‘natural’, need to true to the suggest description.

Join us and start making a difference.