Sainsburys Basics – 8 Sausage rolls

Posted in Ready meals by admin

8sausagerolls Sainsburys Basics – 8 Sausage rollsSainsburys basics range. It has a Union Jack on the front, but nothing on the pack confirms where the meat is reared. This is unlike other Sainsbury’s basic range that spell out where the meat is reared.


   

Ginsters

Posted in Ready meals by admin

Ginsters Ginsters This is another good example of honest labelling and a product supporting British produce. It is clearly identified at the front of the packaging that fresh British beef is used. Nothing misleading here, well done Ginsters.


   

Sainsburys Basics – 4 pork pies

Posted in Ready meals by admin

sainsporkpies Sainsburys Basics – 4 pork piesThe basics range is most commonly associated with cheap, lower end products with the stereotypical view that the ingredients in these products being foreign. Not in this case, we are pleased to see that Sainsburys are using British produce for their Basics range. Keep up the good work.


   

Sainsburys – Steak and Cornish ale pastry

Posted in Ready meals by admin

sainssteakandcorn Sainsburys – Steak and Cornish ale pastryAnother example of a large super marketing using clear labelling for their own products which identifies British produce is being used for the main ingredient. Well done Sainsburys for your non misleading labelling and packaging.


   

ASDA – Chicken puff pastry pie

Posted in Pies by admin

asdachicken ASDA – Chicken puff pastry pieJust another example of ASDA’s clear non misleading labelling and packaging of their own products.


   

ASDA – Lamb Mince

Posted in Meat by admin

asdalamb ASDA – Lamb MinceWell done ASDA. ASDA’s own products don’t pretend to be anything there not. Their own packaging is clear and simple; if the product is British then it is clearly identified with a British flag. There is nothing misleading about this.


   

Pieminister – moo & blue pie

Posted in Pies by admin

pieminister Pieminister – moo & blue pieThis is a great example of honest labelling and great packaging. It is clearly and proudly identified on the front of the packaging that this is “a very special pie filled with British beef”. There is nothing misleading about this, and rightly so! Well done Pieminister.


   

Ghillie & Glen – Scottish smoked salmon

Posted in Fish by admin

smokedsalmon Ghillie & Glen – Scottish smoked salmonAgain, the labelling on the front of this product implies that the inside the packaging is Scottish salmon. However, the back of the packaging indentifies that the salmon inside the packet is in fact produced from Scottish OR Norwegian Atlantic salmon.


   

Peters Premier Pie

Posted in Pies by admin

petersprem Peters Premier PieThe use of the Saint Georges Cross and association with a well known London based beer suggests that this product is as British as they come. You could be mistaken; the supplier has been unable to confirm which specific country beef reared.


   

Birds Eye – Great British Menu

Posted in Ready meals by admin

beGBM2 Birds Eye – Great British MenuAgain, misleading wording combined with a misleading picture creates the idea that you are buying British. Not imported lamb in this case.


   

To be the first to hear about new angels and sinners, and to receive the overall results, please sign up below:

*required fields - We never Spam

Our Mission Understanding the basics of food marekting Upload Your Labelling Example Contact Us Redeem Myself
Number of Twitter Followers: 3,282
FoodLovers Approved

Your Account:

Industry Supporters