Sainsburys Basics – 8 Sausage rolls
Posted in Ready meals by admin
Sainsburys basics range. It has a Union Jack on the front, but nothing on the pack confirms where the meat is reared. This is unlike other Sainsbury’s basic range that spell out where the meat is reared.
Ginsters
Posted in Ready meals by admin
This is another good example of honest labelling and a product supporting British produce. It is clearly identified at the front of the packaging that fresh British beef is used. Nothing misleading here, well done Ginsters.
Sainsburys Basics – 4 pork pies
Posted in Ready meals by admin
The basics range is most commonly associated with cheap, lower end products with the stereotypical view that the ingredients in these products being foreign. Not in this case, we are pleased to see that Sainsburys are using British produce for their Basics range. Keep up the good work.
Sainsburys – Steak and Cornish ale pastry
Posted in Ready meals by admin
Another example of a large super marketing using clear labelling for their own products which identifies British produce is being used for the main ingredient. Well done Sainsburys for your non misleading labelling and packaging.
ASDA – Chicken puff pastry pie
Posted in Pies by admin
Just another example of ASDA’s clear non misleading labelling and packaging of their own products.
ASDA – Lamb Mince
Posted in Meat by admin
Well done ASDA. ASDA’s own products don’t pretend to be anything there not. Their own packaging is clear and simple; if the product is British then it is clearly identified with a British flag. There is nothing misleading about this.
Pieminister – moo & blue pie
Posted in Pies by admin
This is a great example of honest labelling and great packaging. It is clearly and proudly identified on the front of the packaging that this is “a very special pie filled with British beef”. There is nothing misleading about this, and rightly so! Well done Pieminister.
Ghillie & Glen – Scottish smoked salmon
Posted in Fish by admin
Again, the labelling on the front of this product implies that the inside the packaging is Scottish salmon. However, the back of the packaging indentifies that the salmon inside the packet is in fact produced from Scottish OR Norwegian Atlantic salmon.
Peters Premier Pie
Posted in Pies by admin
The use of the Saint Georges Cross and association with a well known London based beer suggests that this product is as British as they come. You could be mistaken; the supplier has been unable to confirm which specific country beef reared.
Birds Eye – Great British Menu
Posted in Ready meals by admin
Again, misleading wording combined with a misleading picture creates the idea that you are buying British. Not imported lamb in this case.



























